I created this post to assist beginners gain a deeper understanding of what bloggers do, and the way blogging can springboard your creative online business.

In short:

Bloggers Create Content
Bloggers Design their brand, website, and visuals
Bloggers Promote and market their content, products/services
Bloggers Make Money selling their own products/services or recommending other's products/services
Bloggers Analyze their blog's performance to develop strategies for meeting their business goals
Professional blogging has evolved over the years. instead of thinking of blogging because the online business, I consider blogging the platform for the web business. That mental shift has brought me such a lot clarity.

It's not that professional bloggers are becoming paid to blog, per se. Rather, bloggers who are running a web business are ready to connect with their audience through their blog. That connection can open the door to a spread of online business models which is how they create money.

There are 5 main pillars of running a blogging business. Content, Design, Promotion, Monetization, and Analytics.

Professional Blogging isn't for the faint of heart. Find a blogger running a successful online business and you will have found a hardcore entrepreneur. - Alyssa.ink


You'll hear it tons within the blogosphere - content is king queen😏. an enormous a part of professional blogging is certainly writing blog posts. this is often the apparent standout once we consider content on a blog. But there are numerous other sorts of content bloggers can create:

Digital Downloads
Online Courses
Great bloggers diversify their content creation. This keeps things interesting and fresh and may provide added value to their readers.

Depending on how you opt to form money blogging, a part of your content creation could also be creating paid content. Some bloggers make money blogging by selling their own digital products. If you opt to sell your own info products, for instance - a web course, then you'll create free content and paid content.

A blog is your content marketing channel - how to attach together with your audience and supply value, while promoting your products and services.


Design may be a broad category for professional bloggers. I'd break it into 3 sub-categories:

1. Brand Design

2. Website Design

3. Visual Content Design

Let me start out saying this - you are doing not need to be knowledgeable graphic or web designer to run a successful blogging business. There are numerous tools out there that make design work easy for us amateurs.

Brand Design

Like any successful business, knowledgeable blogger must have a neat brand. this is often how you communicate who you're to your audience . It also causes you to more recognizable on Social Media and Pinterest. Here's an excellent post on the way to design a brand for your blog.

Website Design

I'm not knowledgeable web designer, nor are most of the bloggers I follow. i do not know HTML or CSS. i exploit Squarespace to simply create a neat blog with little technical expertise during this area. The important thing here is that you simply design a blog that appears good and is organized during a way that serves your reader and your business goals.

Online Course: Want to find out the way to start a blog of your own? Louise of solopreneursidekick.com has a web course with step by step instructions on the way to design and launch a "Website That Wows!".

Visual Content Design

Visual content may be a major a part of Content Marketing. Images drive more clicks and engagement on social media. Visual Content Design efforts may include; designing shareable social media graphics, pinnable images for Pinterest, blog post graphics, infographics, videos, and other digital products or resources for your readers. i exploit Canva for nearly all of my visual content design.


Creating and designing valuable content is critical. Promoting that content is equally as critical. "Build it and that they will come" doesn't apply to the web business world. Professional Bloggers need to specialise in promoting their content and driving traffic to their blog.

There are 5 main traffic sources for your blog:

Search Engines
Social Media
It's a great big pool out there within the blogosphere. What do bloggers do? Promote their blogs! Professional bloggers are always focused on strategies and techniques to; improve their program rankings, drive social media reach and engagement, build their email subscriber lists, gain referrals, and make their brand known.


Monetization may be a fancy word for "make money". We talked earlier about blogging being the platform for your online business, but the blog isn't the particular business. You create content, you design an excellent site, you promote that content and drive traffic to your blog, and...then what? How does one make money blogging?

Here are some samples of how bloggers make money:

Displaying Ads: Let me start by saying - I'm listing ads because it's one among the ways you'll make money blogging. However, proceed with caution. People have grown more frustrated with ads and you do not want your readers to show away. It also takes tons of blog traffic to get much income from ads. If you go this route, don't make it your sole source of income and make certain to stay the ads from being obstructive to your reader.

Affiliate Marketing: Many companies have Affiliate programs and can pay you a percentage of the sale when your readers purchase the products you recommend. i prefer this method because as I'm writing blog posts, I often consider a related product i do know will benefit my readers. If I link to those products as an affiliate I'll get paid. This benefits my readers and my business.

Creating and Selling your own Products: "Infopreneurs" are bloggers who create digital informational products and sell them. a couple of samples of info-products are online courses, webinars, e-books, worksheets, workbooks, and planners. i prefer this method because selling your own products is usually getting to have a better margin of profit than selling other people's products. And personally, I just like to create things so this model works on behalf of me .

Gaining Clients for your Service Business: A blog can provide visibility to your skills and open doors for freelance work or generate clients for your business. samples of this might be a contract Writer, Web Designer, Graphic Designer, Virtual Assistant, Social Media Manager, Coach or Consultant. This method works if you are able to figure directly with clients on a daily basis. the rationale i do not use this model is because I personally do not have the supply to figure directly with clients to succeed in my income goals. during this model you're trading time for dollars so you've got to guage some time and availability. It's less passive than a number of the opposite methods.

Sponsorship: There are some companies that are willing to pay bloggers to publish content about their products or services. I'm sure this is applicable to several niches but I've seen it most ordinarily with food bloggers. a well-liked food blogger could also be asked to make a recipe using ingredients from their sponsor. confine mind, you will need to possess high traffic for this to be a worthwhile investment for the corporate .
It is unlikely that you simply will use all of those approaches. you'll be wanting to settle on a business model which will assist you achieve your business and private goals.


Like any business, bloggers spend time setting goals and measuring the success of their business. There are a spread of reports and data sources you'll analyze to work out what's working and what's not working for your business.

Google Analytics is that the most comprehensive tool I've used. you'll measure your blog traffic stats, see where your blog traffic is coming from, what keywords people are checking out to land on your site, which Social Media channels are yielding the very best returns, what pages are hottest on your blog then much more!

The various social media platforms also offer reporting so you'll analyze your social media efforts. for instance , Pinterest Analytics is out there once you setup a Pinterest Business Account (It's free). i exploit this to live my reach and engagement on Pinterest.

Using the info and knowledge from various sources can assist you to enhance the opposite 4 pillars of your blog - the content, design, promotion, and monetization.

Subscribe to this blog to GET latest updates!!!


Post a Comment