Google And Facebook Are After Zoom

If there's one company the pandemic has became a household name, it's Zoom. Amid the continued state lockdowns, the video conferencing platform has become a lifeline for schools and businesses and a haunt for virtual cocktail hours, birthday parties, workout classes and even weddings. which hasn't escaped the notice of a number of the world's biggest technology companies, including Facebook and Google. the 2 tech giants are now gunning for Zoom by ramping up their own group video apps, raising questions on whether they'll be ready to successfully eat Zoom's lunch by leveraging the immense advantages they hold in scale and existing user loyalty.

The added competition also will test whether Zoom has done enough to allay the privacy concerns that cropped up as its service was beginning . Facebook last week announced a replacement service it's calling Messenger Rooms, which does not require a Facebook account and allows up to 50 people to satisfy virtually for as long as they like. This week, Google said its video conferencing tool for businesses, Google Meet, will now be liberal to everyone with an email address — allowing up to 100 people to satisfy for as long as they like.

By comparison, Zoom's free tier allows 100 people to satisfy for up to 40 minutes at a time. The intensifying competition means consumers will have more choices for group video calls. But there also are long-term implications for the market and whether user demand will support multiple providers — or if one winner will emerge.

To live its success, Zoom has turned to a metric referred to as "daily meeting participants," or the amount of individuals Zoom hosts in meetings during a given day. (It's almost an equivalent metric as "daily users," because one user can participate in several meetings throughout each day .) Last week, Zoom said it hosted 300 million meeting participants every day , up from 200 million per day in March, suggesting dramatic growth. Google isn't far behind; last week, consistent with the corporate , Google Meet hit 100 million daily meeting participants.

It's early to be getting comparable numbers for Facebook's Messenger Rooms, but the corporate said in its announcement that between WhatsApp and Facebook Messenger, 700 million accounts already participate in video calls every day . that creates Facebook especially a huge competitor to Zoom with an outsized , built-in audience and a robust consumer brand. "It's more likely that Facebook are going to be successful than Google," said Laura Martin, an analyst at Needham & Co, "based on Google's diary lately entries into other companies' businesses, where its results are anemic."

Zoom didn't immediately answer an invitation for discuss Facebook's and Google's offerings. Facebook features a history of aping popular features of its competitors and turning them into successful products given its scale. for instance , its launch of Instagram Stories was widely viewed as a solution to Snapchat, whose growth subsequently slowed to a crawl. Whether Zoom faces an equivalent fate is unclear. But some experts say video conferencing differs from pure social networking, where what percentage of your friends also are using an equivalent service matters more. "Unlike a social network, a user doesn't got to spend time replicating their many friend connections whenever they join a replacement video call service," said Charlotte Slaiman, a contest expert at the buyer advocacy group general knowledge .

"As a result, consumers could also be more willing to 'multi-home,' or use multiple services, on video calls." Geoffrey Manne, a contest expert at the International Center for Law and Economics, said the video conferencing market could easily be defined by several strong players instead of one , dominant company capitalizing on winner-take-all effects. "Barring some self-inflicted catastrophe," he said, "I don't see Zoom losing steam anytime soon." Microsoft may earn an Affiliate Commission if you buy something through recommended links during this article.

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